The Atlanta Dream has launched a groundbreaking partnership with Cash App, naming the financial platform as the Official Financial Services Partner of the team and exclusive jersey sponsor for the 2025 WNBA season. This isn’t just a brand logo on a uniform—this collaboration is a wide-reaching initiative that merges financial innovation, gender equity, and community empowerment.
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Cash App Branding Will Feature Prominently on Dream Jerseys
As part of the agreement, Cash App’s logo will appear in two high-visibility locations on all three versions of the Dream’s 2025 jerseys: on the chest (patch) and abdomen (marquee). The brand will also be integrated into the team’s practice gear, ensuring consistent visibility on and off the court.
This bold branding effort represents a deeper alignment between the two organizations—both committed to using their platforms to inspire meaningful change.
Going Beyond the Game: Driving Change in Atlanta Communities
A Shared Vision to Empower Girls and Women
What makes this partnership truly unique is its expansive vision. Cash App and the Dream are working together to advance gender equity and economic opportunity through year-round community programming. This includes:
- Camps and clinics for young girls featuring basketball training, leadership development, and S.T.E.M. education.
- Investments in the Dream Collective, a program created to support underrepresented entrepreneurs by providing marketing resources and business development tools.
Both organizations aim to foster the next generation of female leaders, both on and off the court.
Statement from the Atlanta Dream Leadership
“We are so excited to welcome Cash App as an Official Financial Services Partner of the Atlanta Dream,” said Morgan Shaw Parker, Dream President and COO. “Cash App shares our innovative mindset to empower girls and women through sport and create economic opportunities in our community.”
Fans First: Enhanced Gameday Experience for Cash App Users
Dream fans can expect a revamped gameday atmosphere thanks to the new partnership. Cash App users will enjoy:
- Discounts on merchandise and in-arena concessions
- Cash App-branded giveaways
- Interactive in-game activations
- Custom content and signage at the Gateway Center Arena and on Dream digital channels
These enhancements aim to make game nights more immersive, exciting, and rewarding—especially for Cash App customers.
Cash App’s Expanding Influence in Sports and Culture
This collaboration further cements Cash App’s growing influence in the sports and entertainment space. Previously, the company has:
- Sponsored a Formula One team
- Partnered with elite athletes like Serena Williams and Angel Reese
- Offered exclusive presales for major tours by artists such as Kendrick Lamar and SZA
“Partnering with the Atlanta Dream allows us to push the boundaries between sports and culture through bold, community-focused endeavors,” said Catherine Ferdon, Chief Marketing Officer of Cash App.
The Dream’s 2025 Season: A New Era of Momentum
The Atlanta Dream is entering the 2025 season with unmatched energy. The team recently welcomed:
- Brittney Griner, Brionna Jones, and Shatori Walker-Kimbrough
- Returning stars like Rhyne Howard and Allisha Gray
- New Head Coach Karl Smesko
This high-impact roster, paired with the transformative partnership with Cash App, positions the Dream as a force on and off the court for the upcoming season.