The average wig industry revenue over the last five years has a steady growth to $415.2 million per year. This industry caters to four distinct consumer groups: 1) individuals that purchase wigs for aesthetic purposes, 2) those that have lost their hair due to a medical condition or treatment, 3) those that follow their religious practice for specific hair restrictions, and 4) film/theatre directors who purchase wigs as part of character costumes. A wig costs from $600 to $1500 or more. In addition, with the COVID-19 outbreaks, online shopping inevitably became the leading trends.

However, shopping for a perfect wig online is not an easy task. We will build an AI-powered marketplace to solve the problem. In the AI-powered marketplace, customers get expert advice from AI as if customers are served by domain experts. AI will extract customers’ head shape, skin tone, and personality from the image and video, and make the best recommendations.

Industry Partner(s):Essence Luxe Couture

Academic Institution:York University

Academic Researcher: Shengyuan, (Michael) Chen

Focus Areas: Advanced Manufacturing, Business Analytics

Platforms: GPU