{"id":2549,"date":"2025-02-11T09:52:52","date_gmt":"2025-02-11T09:52:52","guid":{"rendered":"https:\/\/www.soscip.org\/us\/?p=2549"},"modified":"2025-02-11T09:52:54","modified_gmt":"2025-02-11T09:52:54","slug":"5-million-la-pura-false-advertising-settlement","status":"publish","type":"post","link":"https:\/\/www.soscip.org\/us\/5-million-la-pura-false-advertising-settlement\/","title":{"rendered":"$5 Million La Pura False Advertising Settlement: What Consumers Need to Know"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In a significant legal development, Konnektive LLC has agreed to a settlement of up to <strong><a href=\"https:\/\/www.soscip.org\/us\/5-million-la-pura-false-advertising-settlement\/\" data-type=\"link\" data-id=\"https:\/\/www.soscip.org\/us\/5-million-la-pura-false-advertising-settlement\/\">$5 million<\/a><\/strong> to resolve allegations that it falsely advertised <strong>La Pura skincare products<\/strong> as &#8220;natural&#8221; and &#8220;pure&#8221; when they contained synthetic ingredients. This settlement marks a victory for consumers who were allegedly misled by deceptive marketing practices.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#who-is-eligible-for-the-settlement\">Who is Eligible for the Settlement?<\/a><\/li><li><a href=\"#the-allegations-deceptive-marketing-tactics\">The Allegations: Deceptive Marketing Tactics<\/a><\/li><li><a href=\"#what-compensation-can-consumers-expect\">What Compensation Can Consumers Expect?<\/a><\/li><li><a href=\"#previous-legal-action-against-la-pura\">Previous Legal Action Against La Pura<\/a><\/li><li><a href=\"#important-deadlines-for-consumers\">Important Deadlines for Consumers<\/a><\/li><li><a href=\"#how-to-file-a-claim\">How to File a Claim<\/a><\/li><li><a href=\"#final-thoughts-what-this-means-for-consumers\">Final Thoughts: What This Means for Consumers<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"who-is-eligible-for-the-settlement\"><strong>Who is Eligible for the Settlement?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you purchased <strong>La Pura products advertised as &#8220;natural&#8221; and &#8220;pure&#8221;<\/strong> between <strong>June 12, 2016, and October 10, 2024<\/strong>, you may be entitled to a cash payment. The class action lawsuit claims that these products contained <strong>synthetic ingredients such as parabens and sulfates<\/strong>, misleading consumers into believing they were purchasing all-natural skincare solutions.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.soscip.org\/us\/cash-app-settlement-2025\/\" data-type=\"post\" data-id=\"1966\">Cash App Settlement 2025: Eligibility, Payout Per Person, and Everything You Need to Know<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.soscip.org\/us\/americans-claim-6000-for-data-breach-settlement\/\" data-type=\"post\" data-id=\"2298\">Americans Can Claim Up to $6,000 for Data Breach Settlement \u2013 Are You Eligible?<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.soscip.org\/us\/bcbs-settlement-payout-2025\/\" data-type=\"post\" data-id=\"2078\">BCBS Settlement Payout 2025: When and How You\u2019ll Get Your Payment<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.soscip.org\/us\/amazon-pay-3-95m-settlement-misleading-tip\/\" data-type=\"post\" data-id=\"2535\">Amazon to Pay $3.95M in Settlement Over Misleading Tip Practices<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.soscip.org\/us\/16-million-capital-one-settlement\/\" data-type=\"post\" data-id=\"215\">$16 Million Capital One Settlement: Are You Eligible for a Payment or Credit?<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-allegations-deceptive-marketing-tactics\"><strong>The Allegations: Deceptive Marketing Tactics<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers allege that Konnektive, which provides customer relationship management (CRM) software for <strong>La Pura<\/strong>, played a pivotal role in <strong>deceptive advertising practices<\/strong>. The lawsuit claims that customers were tricked into purchasing products they believed to be free of artificial chemicals, only to later discover the presence of <strong>synthetic additives<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Though <strong>La Pura and Konnektive deny any wrongdoing<\/strong>, they have agreed to a settlement to resolve the claims. The total payout will range between <strong>$2 million and $5 million<\/strong>, depending on the outcome of a <strong>bench trial<\/strong> after legal proceedings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-compensation-can-consumers-expect\"><strong>What Compensation Can Consumers Expect?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Under the terms of the settlement, eligible class members will receive a <strong>pro rata cash payment<\/strong> based on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The number of products purchased<\/strong><\/li>\n\n\n\n<li><strong>The amount paid for the products<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">At this time, <strong>exact payment estimates are unavailable<\/strong>. However, the funds will be distributed fairly among all valid claimants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"previous-legal-action-against-la-pura\"><strong>Previous Legal Action Against La Pura<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This settlement follows a <strong>$5.5 million agreement<\/strong> in 2024 involving <strong>Quick Box LLC<\/strong>, a company accused of trapping customers in deceptive &#8220;free trial&#8221; schemes for La Pura products. The legal actions against La Pura highlight ongoing concerns regarding <strong>false advertising and unethical business practices<\/strong> within the skincare industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"important-deadlines-for-consumers\"><strong>Important Deadlines for Consumers<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you qualify for this settlement, be sure to take note of the following key dates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exclusion &amp; Objection Deadline:<\/strong> January 23, 2025<\/li>\n\n\n\n<li><strong>Final Approval Hearing:<\/strong> February 6, 2025<\/li>\n\n\n\n<li><strong>Claim Submission Deadline:<\/strong> March 8, 2025<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-file-a-claim\"><strong>How to File a Claim<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eligible consumers can submit their claims online through the <strong>official settlement website:<\/strong> LaPuraClassActionSettlement.com.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alternatively, claims can be mailed to:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tan v. Konnektive Settlement Administrator<\/strong><br>PO Box 2449<br>Portland, OR 97208-2449<br><strong>Phone:<\/strong> 877-658-0293<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Legal Representation<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Class Counsel:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kevin Kneupper &amp; Cyclone Covey<\/strong> (Kneupper &amp; Covey PC)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Defense Counsel:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Christopher Queally, Stephen R. Freeland &amp; Clair E. Wischusen<\/strong> (Gordon Rees Scully Mansukhani LLP)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-thoughts-what-this-means-for-consumers\"><strong>Final Thoughts: What This Means for Consumers<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This settlement serves as a reminder for companies to uphold <strong>truthful advertising practices<\/strong> and for consumers to be vigilant about <strong>misleading product claims<\/strong>. If you purchased La Pura products under the assumption they were all-natural, now is the time to file your claim and seek <strong>fair compensation<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stay informed and take action before the <strong>March 8, 2025<\/strong> deadline to ensure you receive any reimbursement you are entitled to under this settlement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a significant legal development, Konnektive LLC has agreed to a settlement of up to $5 million to resolve allegations that it falsely advertised La Pura skincare products as &#8220;natural&#8221; and &#8220;pure&#8221; when they contained synthetic ingredients. This settlement marks a victory for consumers who were allegedly misled by deceptive marketing practices. Who is Eligible&nbsp;<a class=\"read-more\" href=\"https:\/\/www.soscip.org\/us\/5-million-la-pura-false-advertising-settlement\/\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":2552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.soscip.org\/us\/wp-json\/wp\/v2\/posts\/2549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.soscip.org\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.soscip.org\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.soscip.org\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.soscip.org\/us\/wp-json\/wp\/v2\/comments?post=2549"}],"version-history":[{"count":2,"href":"https:\/\/www.soscip.org\/us\/wp-json\/wp\/v2\/posts\/2549\/revisions"}],"predecessor-version":[{"id":2551,"href":"https:\/\/www.soscip.org\/us\/wp-json\/wp\/v2\/posts\/2549\/revisions\/2551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.soscip.org\/us\/wp-json\/wp\/v2\/media\/2552"}],"wp:attachment":[{"href":"https:\/\/www.soscip.org\/us\/wp-json\/wp\/v2\/media?parent=2549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.soscip.org\/us\/wp-json\/wp\/v2\/categories?post=2549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.soscip.org\/us\/wp-json\/wp\/v2\/tags?post=2549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}