Vubble and Seneca launch innovative Video Categorization Project

Seneca Awarded Grant from SOSCIP

Vubble and Seneca launch innovative Video Categorization Project

Read the story on Vubble.

Vubble,​ Canada’s leading online video discovery and distribution company, announces a partnership with Seneca​ Applied Research, Innovation and Entrepreneurship. The partnership involves an exciting new research project targeted at Advancing Video Categorization. Vubble​ is collaborating with Dr. Vida Movahedi and student research assistants from Seneca’s School of Information and Communications Technology (ICT) to develop a machine-learning algorithm. As a result, it will automatically identify the subject area of the curated videos in the Vubble​ library.

“We’re excited to be working with Dr. Movahedi and her team at Seneca. This video categorization project will be a significant advancement of Vubble​’s ability to automate the accurate categorization of video. Video curation is at the core of our business. The ability to automate elements within our curation process is key to growing our company,” say Vubble​ CEO Tessa Sproule.

“Seneca’s School of ICT is a data analytics powerhouse. Working with Vubble is an excellent opportunity for Seneca faculty and students to apply our data analytics capabilities to video categorization, using machine-learning,” says Seneca’s Dean, Applied Research, Innovation and Entrepreneurship, Vanessa Williamson. “Seneca is the first college member of SOSCIP and we are thrilled that our collaboration with Vubble will be our first project funded through the consortium.”

The year-long applied research project will be supported by SOSCIP, an R&D consortium based in Ontario that helps Canadian companies drive innovation with data science. SOSCIP gets support through investment from FedDev Ontario, the Province of Ontario and others.

Vubble’s Advancing Video Categorization Research Project was featured in the SOSCIP 2018 Impact Report.

About Vubble

The women-led media tech company is based in Toronto and Waterloo. Vubble created a ground-breaking platform that curates, assesses and distributes personalized video content feeds using AI technology and human curation. Vubble’s clients include Canada’s top media companies and educational publishers.

About Seneca

With campuses in Toronto, York Region and Peterborough, Seneca offers degrees, diplomas, certificates and graduate programs renowned for their quality and respected by employers. It is one of the largest comprehensive colleges in Canada, offering nearly 300 full-time, part-time and online programs. Combining the highest academic standards with work-integrated and applied learning, expert teaching faculty and the latest technology ensure Seneca graduates are career-ready.


Launched in 2012, SOSCIP’s mission is to pair industry with academic researchers and advanced computing tools to fuel innovation in Canada. SOSCIP is a ground-breaking collaboration between Ontario’s research-intensive post-secondary institutions, IBM Canada Ltd., Ontario Centres of Excellence (OCE) and dozens of small and medium-sized enterprises (SMEs) across the province. SOSCIP receives backing through significant funding from the federal government (FedDev Ontario), the Province of Ontario, IBM Canada and others.