Old Navy & Gap Face New Class-Action Lawsuit 2024 Over “False Discounts”

Old Navy & Gap Face New Class-Action Lawsuit Over “False Discounts”

Canadian consumers who shop at Old Navy and Gap could be involved in a proposed class-action lawsuit. The legal challenge, initiated by Slater Vecchio LLP, claims that Gap (Canada) Inc. and Old Navy (Canada) Inc. have engaged in misleading pricing practices, promoting items online as being sold at “discounted prices” when they are rarely if ever, sold at the advertised “regular prices.”


The Allegations Explained

The lawsuit alleges that Gap and Old Navy are deceiving customers by advertising false discounts. The brands reportedly list items as “on-sale” or “discounted,” which gives shoppers the impression they are getting a better deal than they actually are. According to the class action, these pricing practices make it seem as though the products have a higher value than they do.

Sam Jaworski, a partner at Slater Vecchio LLP, emphasized the importance of transparent pricing, especially in today’s challenging economic environment. “In order for consumers to make informed choices when shopping, it is essential that companies honestly and accurately represent the regular and discount prices of their products,” Jaworski stated. He further highlighted the significant impact of such practices during a period when many Canadians are dealing with inflation and rising costs.

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Legal Demands and Objectives

The lawsuit seeks financial compensation for Canadians who have bought items online from Gap or Old Navy under the impression of receiving a discount. Additionally, the law firm aims to secure an injunction compelling the companies to transparently represent the true nature of their pricing, differentiating between actual discounts and regular prices.

At this point, the lawsuit remains in the proposed stage, and none of the claims have been proven in court. Slater Vecchio LLP is urging Canadians affected by the alleged pricing practices to fill out an interest form to receive updates on the legal proceedings.

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Implications for Shoppers and Broader Context

While this case has not yet been certified or resolved, it highlights a broader trend of scrutiny over misleading marketing tactics. Previous class actions against retailers have led to settlements in favor of consumers, offering compensation to those impacted. Consumers are encouraged to remain vigilant about pricing claims and monitor the status of this case.

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For those who wish to learn more about similar class-action lawsuits and check if they might qualify for compensation from other settled cases, additional resources are available.

About Sophie Wilson 715 Articles
Sophie Wilson is a finance professional with a strong academic background, having studied at the University of Toronto. Her expertise in finance is complemented by a solid foundation in analytical and strategic thinking, making her a valuable asset in the financial sector.

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