
In an extraordinary display of corporate goodwill, Verizon has joined forces with ForgiveCo to clear an astounding $10 million in consumer debt for more than 6,500 North Carolinians impacted by the devastating Hurricane Helene. This initiative aims to provide financial relief to those struggling to recover from the storm’s catastrophic aftermath in September 2024.
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Helping Families Rebuild Without Financial Strain
Verizon’s debt forgiveness campaign is designed to alleviate the burdens faced by individuals in Western North Carolina who suffered from the hurricane’s destruction. By working with ForgiveCo, a company known for its “random acts of kindness,” Verizon has ensured that this aid reaches those who need it the most—without requiring applications or additional steps from the recipients.
ForgiveCo facilitated the debt relief by purchasing outstanding balances in the form of medical, financial, and other essential debts in the affected regions. Residents were notified of this unexpected blessing through surprise letters, emails, and text messages.
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Addressing the Economic Toll of Hurricane Helene
Hurricane Helene wreaked havoc across North Carolina, leaving thousands of families in financial turmoil. Moody’s Analytics estimates that the total economic cost of the disaster could reach up to $34 billion. In response to such staggering losses, Verizon’s initiative provides direct and meaningful support, offering affected individuals a fresh start.
Craig Antico, Founder and CEO of ForgiveCo, highlighted the significance of this effort:
“Unpayable debt is a heavy burden that causes hardship for countless hardworking Americans. Often triggered by sudden medical events or accidents, the impact of natural disasters can further destabilize families and limit opportunities for generations. Through this effort, Verizon will bring transformative change to the lives of North Carolinians in crisis, leaving a lasting mark on future generations.”
More Than Just a Business—A Committed Community Partner
Verizon made the official announcement during a news conference held at its South Asheville store, where it confirmed that the debts had been forgiven with no further action required from the recipients. This initiative is part of the company’s broader commitment to community support and follows an initial $400,000 donation to the United Way of North Carolina after the hurricane.
Leigh Anne Lanier, president of Verizon’s Atlantic South Market, reaffirmed the company’s dedication to supporting disaster-stricken communities:
“Verizon believes in the power of connection, not only through our technology but through the bonds we build with the communities we serve. To the 6,500 individuals impacted by this initiative and the broader Western North Carolina community, we are with you. We will always stand by you, not just as a business, but as a partner and a neighbor.”
A Message of Hope from Basketball Legend Roy Williams
Adding a personal and heartfelt touch to the announcement, North Carolina native and Basketball Hall of Fame coach Roy Williams lent his voice to deliver the news to the impacted families. Williams emphasized the resilience of the North Carolina community and the importance of unity in overcoming adversity.
“Verizon’s random acts of kindness will lift up thousands of North Carolinians that were left vulnerable to Hurricane Helene’s devastation. These are challenging times, but I’ve seen the strength and resilience of this community. Verizon’s support is a powerful reminder that no one is alone, and together, we’ll rise stronger. It’s a privilege to share this message of hope with the incredible people of North Carolina.”
A Step Toward Recovery and Renewal
Verizon’s initiative serves as a beacon of hope for those struggling to get back on their feet after Hurricane Helene. By eliminating financial burdens for thousands of residents, this act of generosity will help individuals and families focus on rebuilding their lives without the added stress of overwhelming debt.
As North Carolina continues to recover, this campaign demonstrates the power of community, corporate responsibility, and kindness in times of crisis. With Verizon’s support, thousands of residents now have a renewed sense of financial freedom, reinforcing the message that in times of hardship, no one is truly alone.
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